Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing). Michel Wedel, Wagner A. Kamakura

Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)


Market.Segmentation.Conceptual.and.Methodological.Foundations.pdf
ISBN: 0792386353,9780792386353 | 382 pages | 20 Mb

Download Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)



Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing) Michel Wedel, Wagner A. Kamakura
Publisher: Kluwer Academic Publishers


About the Author

Michel Wedel (1957) is Professor of Marketing Research at the Department of Economics, University of Groningen, The Netherlands.



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